FLAVORx TM is a brand of flavoring
additives for pet medicines. To communicate how adding flavor to
medicine improved acceptance by both pets and owners who were asked
to administer the preparations, RMM created a series of cartoons
incorporating the company's message. FLAVORx added to the
calendar's popularity and likeliness to be used by placing monthly
specials on each page of the calendar.
“Putting RMM’s iconic cartoons into a calendar, not only
drove the product message home throughout the year, but had an
added benefit of giving customers an opportunity to take
advantage of money-saving promotional programs via monthly
coupons.”
Joel Ehrenzweig, DVM
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