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BI wanted a book to
send to their customers in the dairy industry, both as a
thank you and to create further awareness of their
product. RMM created a custom cartoon for the cover
featuring a veterinarian and a cow with a caption mentioning
the product. Further information on the product was
included on the inside cover.
"It has been great working with you. You have
been very responsive keeping all agreements saving a lot of time
and facilitating this project to become a success despite our tight
schedule.
We are going to use the book as a promotion for our
customers (cattle practitioners) using the saying that a
good laugh prolongs life! This is related to
a new study on how our main product prolongs the
productive life of dairy cattle. It will be
distributed throughout Scandinavia."
Ann Charlotte
Scandinavian Product Manager Cattle
Boehringer Ingelheim Denmark A/S
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